Since their founding in 1888, Swinerton’s success has been built on a foundation of shared values. As a 100% employee-owned company, everyone have a personal interest in its success.
Because of that, rebranding a company with such history and heritage is never easy.
After rounds of survey and research both internally and externally about the perception of the company, Built with Pride is created as the brand positioning platform from which guides the future of the company.
Old logo
New logo
With a new era comes a new mark.
The “Swinerton pointing men” is both iconic and unique. With such strong brand equity, there is no reason to reinvent, but to refine.
The new mark is “breaking outside the box” hinting a new era for which the company venture into non-traditional market space, such as database warehouse constructions, wind farm, and solar panel projects.
Beauty is in the details.
The new logotype is carefully crafted to give a classic but refined look, with particular attentions are give the letter “S” and “W”, subtly paying homage to the company’s founders Swinerton and Wahlberg.
Two major graphic system is introduced:
Our Stripes
“We earn our stripes every day, and wear them proudly as a badge of honor.”
Our Stripes is a secondary graphic meant to represent the proud of the everyday workers of Swinerton. As a 100% employee-owned company, the sense of proud and confidence are embodied within everyone from front office to the team members in the field.
Grid system
“We earn our stripes every day, and wear them proudly as a badge of honor.”
The grid system is created to systemize and unify all visual communications of the company. This flexible system is created so that, although non-uniform, create a backbone from which multiple graphic solution are be obtained.
