CU Direct is a trusted name among credit unions and in the auto loan industry for more than twenty years. But in the ever forward-moving world, this company must adopt and innovate to compete in the future.
The rebranding is a way for CU Direct to prepare for the future possibility of technology and innovation.
Two graphic system is created for the whole brand graphic system.
Performance Pattern — A grid-based system that can apply to different applications. Its angular shape represents the speed and energy of CU Direct’s operation philosophy.
Innovation Lines — a supporting graphic that express the company’s innovations and technology-driven nature.
Performance pattern is flexible and can be used on many different graphic applications.
Icon Set
