Freddy Ho Design

Harlow

A historic location with a vibrant Hollywood legacy, poised to embrace a bright and exciting future.

Jean Harlow was once the brightest star in Hollywood, and she may have single-handedly given meaning to the term “blond bombshell.”

The name Harlow has been chosen as a tribute to the old Sunset Los Palma Studio, where Jean Harlow held her first audition.

The new Harlow will be transformed into a series of creative office spaces aimed at attracting a new generation of artists, producers, and dreamers alike.

Revamping the branding of this iconic location requires a deft artistic vision.

The new logotype is expertly crafted, inspired by the elegant typography of the Art Deco era, celebrating the glamorous golden age of Hollywood while infusing a touch of modernity.

The design showcases a compelling detail that adds a contemporary flair.

The crossbar in the letter “H” cleverly mirrors the greenhouse-inspired rooftop of the innovative architecture, creating a strong connection between typography and structure while emphasizing modern sustainability.